Enhancing OOH Campaigns: Our Advanced AdTech Solutions
The increased amount of digital infrastructure combined with greater data opportunities in Out of Home means delivering positive outcomes for our clients through expert technology is a core part of our service. Our proprietary AdTech platforms help us build and deliver more intelligent and effective OOH solutions.
If we’ve learnt anything about outdoor advertising in recent times, it’s that anything from briefs, audiences and environments can suddenly change.
We have therefore developed our own technology platforms specifically designed to help our clients get the most from their OOH campaigns.
Data Management for OOH
Ada is our OOH data management platform which uses billions of device-level audience data points to create insights based on how people behave. These insights enable our clients to effectively reach and engage with their audiences on the go.
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Programmatic OOH
Atlas is our intelligent automated digital OOH buying platform which redefines the OOH programmatic landscape. Atlas enables our clients to optimise every campaign against multiple factors including price, location, goal or time.
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Automated Trading for OOH
Plato is our real-time, automated OOH trading platform, providing a user-friendly, campaign planning & delivery system. Plato allows us to explore, plan, check availability, reserve & trade paper and digital OOH inventory.
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